Jana La Sorte, Executive Director of Urban Bush Women, discusses the importance of being upfront an open about what the change will mean for the organization.
Jana La Sorte
For almost four years, Jana La Sorte served as the executive director for the international arts and social change organization Urban Bush Women. While there she introduced new fundraising vehicles, launched a new practice area, initiated new marketing practices and tools and steered the organization through restructuring and strategic planning geared toward the next 30 years of the organization.
Now returning to her previous role as an arts management consultant, Ms. La Sorte is working to provide national arts and social enterprise organizations guidance and tools to advance their strategic objectives. She launched her consulting practice in 1996 and previously hosted and produced an arts television program.
Ms. La Sorte served the 2012 and 2008 Democratic national conventions as their women’s media director and was communications director for Americans for the Arts. Prior to that role, she was a global public affairs executive at Edelman Public Relations in Washington, D.C., where she advised Nike and the U.S. Holocaust Memorial Museum among others. She is on the board of The Serenbe Institute, an artist residency center in Georgia. She began her career on Capitol Hill working for Senator Max Baucus of Montana, her home state.
Ms. La Sorte earned her B.S. from Northwestern University and her M.P.A. from Seton Hall University.
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community engage stakeholders mission focus organizational culture Innovation Team Collaboration convergence Vision 2012 communication 2013 seminars partnerships understand why leadership staff buy-in audience relationships Strategy business model
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