Patrick McIntyre, General Manager of the Sydney Theatre Company, talks about the increasing pressure to articulate the benefits of the experiences we offer. He suggests that in the new environment content is marketing and that the concept of co-creation is as old as the Gramophone.
This post introduces an interesting, knowledge-game approach to understanding and developing an organization’s strategic direction. It includes a mapping tool and suggestions for how to create a team session which can be focused in any number of ways.
This transcript is of Diane Ragsdale’s keynote “Surviving the Cultural Change (Version 4.0)” at the Arts Alliance Illinois Members’ Meeting on June 21, 2010. In this speech she challenges arts organizations to adapt to the cultural changes that have been taking place.