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Strategy

How to do less, better – evaluation, mission, organizational alignment

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

J. Mikel Ellcessor, general manager of WDET, Detroit, discusses the role of cultural organizations in a world where audiences see themselves as creators.

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

Patrick McIntyre, General Manager of the Sydney Theatre Company, talks about the increasing pressure to articulate the benefits of the experiences we offer. He suggests that in the new environment content is marketing and that the concept of co-creation is as old as the Gramophone.