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The Outside-In Approach to Customer Service — HBS Working Knowledge

An interesting Q&A in which Harvard Business School Professor Ranjay Gulati describes how companies can evolve through four levels to become more customer-centric.

How can we broker relationships between people and the arts?

Diane Ragsdale warns that attracting and retaining new audiences may require arts organizations to stop “selling excellence” and start brokering relationships between people and art.

How do we build a slow arts movement?

Diane Ragsdale compares the issues facing the arts with those that faced the restaurant industry, sparking the Slow Food movement. She suggests that an answer to the mounting challenges for arts organizations might be to start a Slow Arts movement.

What elements of the slow food movement are relevant to arts organizations?

Diane Ragsdale compares the issues facing the arts with those that faced the restaurant industry, sparking the Slow Food movement. She suggests that an answer to the mounting challenges for arts organizations might be to start a Slow Arts movement.

What is a slow arts movement?

Diane Ragsdale compares the issues facing the arts with those that faced the restaurant industry, sparking the Slow Food movement. She suggests that an answer to the mounting challenges for arts organizations might be to start a Slow Arts movement.

The Normal Approach

In his article for the October 27, 2009 issue of Gig Magazine, former NAS Vice President, Jim Rosenberg, suggests that reaching a desired audience requires leaders to focus on the desired customer and work backward to the right artistic work, venue, timing, pricing, etc.

NAS and the Getty Leadership Institute: Cultural Organizations and Changing Leisure Trends

In May 2007, the Getty Leadership Institute and National Arts Strategies brought together leaders from…

NAS and the Getty Leadership Institute: Managing Creativity in the Nonprofit and For-Profit Sectors

In June 2004, the Getty Leadership Institute and National Arts Strategies brought together 23 leaders from the nonprofit arts and the for-profit creative sectors to discuss the similarities, differences, and potential intersections between the sectors: read more about the key findings of the convening!

Inspiring & Motivating Arts & Culture Teams