How to communicate your value – segmentation, targeting, positioning
Kenneth Fischer, President of the University Musical Society of the University of Michigan, discusses his experiences building understanding and partnerships with the local Arab American community.
Douglas McLennan, Editor of ArtsJournal, suggests that the current arts education debate is missing the opportunity to make real change.
Douglas McLennan, Editor of ArtsJournal, discusses how arts organizations have become trapped into focusing on the process of making art rather than the art itself.
Douglas McLennan, Editor of ArtsJournal, talks about how arts organizations should be thinking of social media.
Douglas McLennan, Editor of ArtsJournal, talks about arts organizations’ need to support the vital role the audience plays in “completing the act of art.”
Douglas McLennan, Editor of ArtsJournal, talks about how the relationship people want to have with art is changing.
Ian David Moss, Research Director for Fractured Atlas, discusses the effects of the rise of professional amateurs on arts organizations.
Ian David Moss, Research Director for Fractured Atlas, talks about the rise in people pursuing amateur activities to professional standards.
Nina Simon discusses difficult decision making with visitor experiences on her blog Museum 2.0.
A quick primer from NYTimes technology writer David Pogue on all things social media and the arts.
We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media.
An interesting look at how a few smart organizations have integrated social media into their work.
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