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What can science tell us about the art experience?

Dr. Gary Vikan, former Director of The Walters Art Museum, discusses how neuroscience, evolutionary biology and the cave paintings in Lascaux might point to the fact that aesthetics is “hard-wired into our heads.”

How do we communicate the instrumental and intrinsic values of the arts?

Dr. Gary Vikan, former Director of The Walters Art Museum, talks about the dangers of using economic impact as argument for the arts, the importance of articulating the intrinsic nature of the art experience and how neuroscience might unlock the mystery of that experience.

What are the arguments for the arts that resonate with contemporary society?

Patrick McIntyre, Executive Director of the Sydney Theatre Company, talks about the need to talk about the arts in terms of its benefits rather than its features.

What effect does an organization’s dominant logic have on programming?

Peggy Sloan, Director of the North Carolina Aquarium at Fort Fisher, talks about the challenge and importance of questioning your assumptions.

How does an organization establish a clear identity while serving multiple communities?

Jessica Robinson Love, Executive & Artistic Director of CounterPULSE, talks about the challenges of serving diverse communities.

How do you connect a local community to a global event?

The London Olympics present enormous opportunities – as well as some challenges – for local youths. Steve Moffitt, CEO of A New Direction in London, describes how he and his team have worked to localize and truly global event.

Michael Norton: How to buy happiness

How would the world be different if we could get all of our donors to…

3 Ways To Predict What Consumers Want Before They Know It

This brief article from Scott Anthony, of Innosight and the author of The Little Black…

What do changes in customer mindset mean for cultural organizations?

Thomas Kinnear, Ph.D. is the Eugene Applebaum Professor of Entrepreneurial Studies and professor of marketing at the Stephen M. Ross School of Business, University of Michigan. He is also a member of The New Nature of Competition faculty. In this clip he discusses the impact of convergence on the cultural customer.

What does the convergence of consumer interests, markets and industries mean for cultural organizations?

Keith Winsten, Executive Director of the Brevard Zoo in Brevard County, Florida, discusses how increased competition helped the organization focus on relevance and redefine its mission.

A Logo Is Not a Brand

Brands aren’t just logos- they are a huge range of things that contribute to customer perceptions.

Inspiring & Motivating Arts & Culture Teams