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Marketing

How to communicate your value – segmentation, targeting, positioning

How does an organization design an experience?

Patricia Mooradian, President of The Henry Ford, shares her insights on how to create a meaningful, engaging visitor experience.

What are the elements of a successful visitor experience?

Patricia Mooradian, President of The Henry Ford, discusses the key elements necessary to build a great visitor experience — from resources and research to curriculum and web presence.

How can arts organizations use social media to deepen visitor experience?

Patricia Mooradian, President of The Henry Ford, talks about the importance of social media as a way for visitors to share their own visitor experience and continue the discussion beyond the museum walls.