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Marketing

Raising the Tide of Value

This post was originally part of a weeklong exploration of four major issues facing the…

Defining Our Value

The recent flurry of articles around the “failure” of the creative class to save our…

A Single Customer Promise?

There is a question we get all the time in our Strategic Marketing seminar: should…

Exploring and Defining Influence: A New Study

These survey results show that influence (particularly online) has less to do with the size of your audience and more to do with the value of the content you are providing

Inspiring & Motivating Arts & Culture Teams