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Marketing

How to communicate your value – segmentation, targeting, positioning

Why Can’t Kmart Be Successful While Target and Walmart Thrive?

What can arts organizations learn from the successes and failures of these three discount retailers?…

The Outside-In Approach to Customer Service — HBS Working Knowledge

An interesting Q&A in which Harvard Business School Professor Ranjay Gulati describes how companies can evolve through four levels to become more customer-centric.