How to communicate your value – segmentation, targeting, positioning
NAS Director, Dallas Shelby, shares a process that arts and culture organizations can use to define the value they want to create in their communities.
These survey results show that influence (particularly online) has less to do with the size of your audience and more to do with the value of the content you are providing
Patricia Mooradian, President of The Henry Ford, discusses the key elements necessary to build a great visitor experience — from resources and research to curriculum and web presence.
Patricia Mooradian, President of The Henry Ford, talks about the importance of social media as a way for visitors to share their own visitor experience and continue the discussion beyond the museum walls.
Douglas McLennan, Editor of ArtsJournal, talks about how arts organizations should be thinking of social media.
A quick primer from NYTimes technology writer David Pogue on all things social media and the arts.
We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media.
An interesting look at how a few smart organizations have integrated social media into their work.
Sally Sterling, an executive search consultant within Spencer Stuart, discusses trends in arts organizations.
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