How to communicate your value – segmentation, targeting, positioning
NAS Director, Dallas Shelby, shares a process that arts and culture organizations can use to define the value they want to create in their communities.
What can arts organizations learn from the successes and failures of these three discount retailers?…
We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media.
An interesting look at how a few smart organizations have integrated social media into their work.
Assessing its impact as well as its volume will help organizations take better advantage of ‘buzz.’
An interesting Q&A in which Harvard Business School Professor Ranjay Gulati describes how companies can evolve through four levels to become more customer-centric.
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