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How to communicate your value – segmentation, targeting, positioning

How do you connect a local community to a global event?

The London Olympics present enormous opportunities – as well as some challenges – for local youths. Steve Moffitt, CEO of A New Direction in London, describes how he and his team have worked to localize and truly global event.

How does the increasing focus on community identity affect arts organizations?

Kathy Keele, CEO of the Australia Council for the Arts, talks about the effects of increased localism on Australian arts organizations.