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Marketing

How to communicate your value – segmentation, targeting, positioning

3 Ways To Predict What Consumers Want Before They Know It

This brief article from Scott Anthony, of Innosight and the author of The Little Black…

The Normal Approach

In his article for the October 27, 2009 issue of Gig Magazine, former NAS Vice President, Jim Rosenberg, suggests that reaching a desired audience requires leaders to focus on the desired customer and work backward to the right artistic work, venue, timing, pricing, etc.