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Marketing

How to communicate your value – segmentation, targeting, positioning

Exploring and Defining Influence: A New Study

These survey results show that influence (particularly online) has less to do with the size of your audience and more to do with the value of the content you are providing

A new way to measure word-of-mouth marketing – McKinsey Quarterly – Marketing – Strategy

Assessing its impact as well as its volume will help organizations take better advantage of ‘buzz.’