How to communicate your value – segmentation, targeting, positioning
NAS Director, Dallas Shelby, shares a process that arts and culture organizations can use to define the value they want to create in their communities.
These survey results show that influence (particularly online) has less to do with the size of your audience and more to do with the value of the content you are providing
Assessing its impact as well as its volume will help organizations take better advantage of ‘buzz.’
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