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How to communicate your value – segmentation, targeting, positioning

What is the place of cultural institutions within their communities?

Tisa Ho, Executive Director of the Hong Kong Arts Festival, suggests that to be truly relevant an organization must be “in, of, for and about” its community.

What effect does an organization’s dominant logic have on programming?

Peggy Sloan, Director of the North Carolina Aquarium at Fort Fisher, talks about the challenge and importance of questioning your assumptions.

How does an organization establish a clear identity while serving multiple communities?

Jessica Robinson Love, Executive & Artistic Director of CounterPULSE, talks about the challenges of serving diverse communities.

How do you connect a local community to a global event?

The London Olympics present enormous opportunities – as well as some challenges – for local youths. Steve Moffitt, CEO of A New Direction in London, describes how he and his team have worked to localize and truly global event.

What are the elements of a successful visitor experience?

Patricia Mooradian, President of The Henry Ford, discusses the key elements necessary to build a great visitor experience — from resources and research to curriculum and web presence.

How can arts organizations use social media to deepen visitor experience?

Patricia Mooradian, President of The Henry Ford, talks about the importance of social media as a way for visitors to share their own visitor experience and continue the discussion beyond the museum walls.

How do organizations create partnerships between education and the arts?

Kenneth Fischer, President of the University Musical Society of the University of Michigan, talks about his organization’s experience working with its academic neighbor to create more engaging and meaningful performances.

How do arts organizations engage diverse communities?

Kenneth Fischer, President of the University Musical Society of the University of Michigan, discusses his experiences building understanding and partnerships with the local Arab American community.