How to communicate your value – segmentation, targeting, positioning
NAS Director, Dallas Shelby, shares a process that arts and culture organizations can use to define the value they want to create in their communities.
Tisa Ho, Executive Director of the Hong Kong Arts Festival, suggests that to be truly relevant an organization must be “in, of, for and about” its community.
Eduardo Vilaro, Artistic Director of Ballet Hispanico, stresses the importance of art as a connector and being true to your mission.
Jessica Robinson Love, Executive & Artistic Director of CounterPULSE, talks about the challenges of serving diverse communities.
Kenneth Fischer, President of the University Musical Society of the University of Michigan, discusses his experiences building understanding and partnerships with the local Arab American community.
Douglas McLennan, Editor of ArtsJournal, talks about arts organizations’ need to support the vital role the audience plays in “completing the act of art.”
Ian David Moss, Research Director for Fractured Atlas, discusses the effects of the rise of professional amateurs on arts organizations.
Sally Sterling, an executive search consultant within Spencer Stuart, discusses trends in arts organizations.
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