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How to communicate your value – segmentation, targeting, positioning

How do organizations create partnerships between education and the arts?

Kenneth Fischer, President of the University Musical Society of the University of Michigan, talks about his organization’s experience working with its academic neighbor to create more engaging and meaningful performances.

How do arts organizations engage diverse communities?

Kenneth Fischer, President of the University Musical Society of the University of Michigan, discusses his experiences building understanding and partnerships with the local Arab American community.