How to communicate your value – segmentation, targeting, positioning
NAS Director, Dallas Shelby, shares a process that arts and culture organizations can use to define the value they want to create in their communities.
Patricia Mooradian, President of The Henry Ford, talks about the importance of social media as a way for visitors to share their own visitor experience and continue the discussion beyond the museum walls.
Douglas McLennan, Editor of ArtsJournal, talks about how arts organizations should be thinking of social media.
Ian David Moss, Research Director for Fractured Atlas, discusses the effects of the rise of professional amateurs on arts organizations.
Ian David Moss, Research Director for Fractured Atlas, talks about the rise in people pursuing amateur activities to professional standards.
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