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How to communicate your value – segmentation, targeting, positioning

What is the place of cultural institutions within their communities?

Tisa Ho, Executive Director of the Hong Kong Arts Festival, suggests that to be truly relevant an organization must be “in, of, for and about” its community.

How do arts organizations build a meaningful community?

Douglas McLennan, Editor of ArtsJournal, talks about arts organizations’ need to support the vital role the audience plays in “completing the act of art.”

What is the most important trend in the arts and culture field?

Douglas McLennan, Editor of ArtsJournal, talks about how the relationship people want to have with art is changing.

How can we broker relationships between people and the arts?

Diane Ragsdale warns that attracting and retaining new audiences may require arts organizations to stop “selling excellence” and start brokering relationships between people and art.