How to communicate your value – segmentation, targeting, positioning
NAS Director, Dallas Shelby, shares a process that arts and culture organizations can use to define the value they want to create in their communities.
Tisa Ho, Executive Director of the Hong Kong Arts Festival, suggests that to be truly relevant an organization must be “in, of, for and about” its community.
Douglas McLennan, Editor of ArtsJournal, talks about arts organizations’ need to support the vital role the audience plays in “completing the act of art.”
Douglas McLennan, Editor of ArtsJournal, talks about how the relationship people want to have with art is changing.
Diane Ragsdale warns that attracting and retaining new audiences may require arts organizations to stop “selling excellence” and start brokering relationships between people and art.
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