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How to communicate your value – segmentation, targeting, positioning

How does the prevalence of social media effect arts organizations?

Douglas McLennan, Editor of ArtsJournal, talks about how arts organizations should be thinking of social media.

How do arts organizations build a meaningful community?

Douglas McLennan, Editor of ArtsJournal, talks about arts organizations’ need to support the vital role the audience plays in “completing the act of art.”

What is the most important trend in the arts and culture field?

Douglas McLennan, Editor of ArtsJournal, talks about how the relationship people want to have with art is changing.

How does the Pro-Am Revolution affect arts organizations?

Ian David Moss, Research Director for Fractured Atlas, discusses the effects of the rise of professional amateurs on arts organizations.

What is the Pro-Am Revolution?

Ian David Moss, Research Director for Fractured Atlas, talks about the rise in people pursuing amateur activities to professional standards.