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How to communicate your value – segmentation, targeting, positioning

How does the prevalence of social media effect arts organizations?

Douglas McLennan, Editor of ArtsJournal, talks about how arts organizations should be thinking of social media.

NAS and the Getty Leadership Institute: Managing Creativity in the Nonprofit and For-Profit Sectors

In June 2004, the Getty Leadership Institute and National Arts Strategies brought together 23 leaders from the nonprofit arts and the for-profit creative sectors to discuss the similarities, differences, and potential intersections between the sectors: read more about the key findings of the convening!