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Marketing

How to communicate your value – segmentation, targeting, positioning

How Can You Attract New Audiences Without Alienating Your Base?

Nina Simon discusses difficult decision making with visitor experiences on her blog Museum 2.0.

The Normal Approach

In his article for the October 27, 2009 issue of Gig Magazine, former NAS Vice President, Jim Rosenberg, suggests that reaching a desired audience requires leaders to focus on the desired customer and work backward to the right artistic work, venue, timing, pricing, etc.