How to communicate your value – segmentation, targeting, positioning
NAS Director, Dallas Shelby, shares a process that arts and culture organizations can use to define the value they want to create in their communities.
What if we tried something different? (I’m not advocating that we stop lobbying congress,…
This post was originally part of a weeklong exploration of four major issues facing the…
How would the world be different if we could get all of our donors to…
This brief article from Scott Anthony, of Innosight and the author of The Little Black…
Brands aren’t just logos- they are a huge range of things that contribute to customer perceptions.
Here’s an interesting post from Peter Linett’s blog in which he discusses the presumption of…
What can arts organizations learn from the successes and failures of these three discount retailers?…
These survey results show that influence (particularly online) has less to do with the size of your audience and more to do with the value of the content you are providing
Nina Simon discusses difficult decision making with visitor experiences on her blog Museum 2.0.
A quick primer from NYTimes technology writer David Pogue on all things social media and the arts.
We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media.
An interesting look at how a few smart organizations have integrated social media into their work.
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