Close

Marketing

How to communicate your value – segmentation, targeting, positioning

Perfect Pitch

You’ve got a great idea for a project. You’ve used the toolkits and worked with members of our Creative Community to refine your design. Now it’s time to work on your pitch! How you describe your project and the value it creates in communities is very important. In this toolkit, we look at what makes a great pitch, pitfalls to avoid and how to adjust the pitch for different audiences.

Michael Norton: How to buy happiness

How would the world be different if we could get all of our donors to…

3 Ways To Predict What Consumers Want Before They Know It

This brief article from Scott Anthony, of Innosight and the author of The Little Black…

A Logo Is Not a Brand

Brands aren’t just logos- they are a huge range of things that contribute to customer perceptions.

Should cultural institutions be in the business of “romance” or “precision”? Ask your newcomers

Here’s an interesting post from Peter Linett’s blog in which he discusses the presumption of…

Why Can’t Kmart Be Successful While Target and Walmart Thrive?

What can arts organizations learn from the successes and failures of these three discount retailers?…

Exploring and Defining Influence: A New Study

These survey results show that influence (particularly online) has less to do with the size of your audience and more to do with the value of the content you are providing

How Can You Attract New Audiences Without Alienating Your Base?

Nina Simon discusses difficult decision making with visitor experiences on her blog Museum 2.0.

State of the Art – For Those Facebook Left Behind – NYTimes.com

A quick primer from NYTimes technology writer David Pogue on all things social media and the arts.

Unlocking the elusive potential of social networks

We often hear arts leaders asking about how to use social media. This McKinsey Quarterly article offers a good frame for looking at social media.

How Hospitality Companies are Using Social Media for Real Results

An interesting look at how a few smart organizations have integrated social media into their work.

A new way to measure word-of-mouth marketing – McKinsey Quarterly – Marketing – Strategy

Assessing its impact as well as its volume will help organizations take better advantage of ‘buzz.’

  • Page 1 of 2
  • 1
  • 2