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Online Seminar: Purpose Marketing

This seminar offers a different way to segment the world that focuses not on who the audience is but what they need.

What’s the Matter with “Why the Arts Matter?” 

  What if we tried something different? (I’m not advocating that we stop lobbying congress,…

On the Value of the Arts

Why do the arts matter at all?  For some, the special characteristic of the arts…

Why the Arts Matter

In honor of Arts Advocacy Day, we at NAS wanted to pull back the curtain…

Media Logic

I’ve been doing some extra reading on social media, online marketing, and online experiences as…

Raising the Tide of Value

This post was originally part of a weeklong exploration of four major issues facing the…

Defining Our Value

The recent flurry of articles around the “failure” of the creative class to save our…

A Single Customer Promise?

There is a question we get all the time in our Strategic Marketing seminar: should…

Michael Norton: How to buy happiness

How would the world be different if we could get all of our donors to…

3 Ways To Predict What Consumers Want Before They Know It

This brief article from Scott Anthony, of Innosight and the author of The Little Black…

A Logo Is Not a Brand

Brands aren’t just logos- they are a huge range of things that contribute to customer perceptions.

Should cultural institutions be in the business of “romance” or “precision”? Ask your newcomers

Here’s an interesting post from Peter Linett’s blog in which he discusses the presumption of…

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