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Online Seminar: Purpose Marketing

This seminar offers a different way to segment the world that focuses not on who the audience is but what they need.

Your Value Promise

NAS Director, Dallas Shelby, shares a process that arts and culture organizations can use to define the value they want to create in their communities.

What’s the Matter with “Why the Arts Matter?” 

  What if we tried something different? (I’m not advocating that we stop lobbying congress,…

On the Value of the Arts

Why do the arts matter at all?  For some, the special characteristic of the arts…

Why the Arts Matter

In honor of Arts Advocacy Day, we at NAS wanted to pull back the curtain…

Media Logic

I’ve been doing some extra reading on social media, online marketing, and online experiences as…

Raising the Tide of Value

This post was originally part of a weeklong exploration of four major issues facing the…

Defining Our Value

The recent flurry of articles around the “failure” of the creative class to save our…

A Single Customer Promise?

There is a question we get all the time in our Strategic Marketing seminar: should…

What is the role of the publisher in the digital age?

Chris Fischbach, Publisher of Coffeehouse Press, talks about the value that publishers add, the misconception of the “cultural gatekeeper” and how his organization chooses what gets published.

What is the place of cultural institutions within their communities?

Tisa Ho, Executive Director of the Hong Kong Arts Festival, suggests that to be truly relevant an organization must be “in, of, for and about” its community.

What is the role of arts organizations in society?

Eduardo Vilaro, Artistic Director of Ballet Hispanico, stresses the importance of art as a connector and being true to your mission.