Brainstorming can be a powerful tool to help your team effectively generate ideas. In the Design Thinking process, it is used in the Ideation phase – after you have gathered information about the people you want to serve and are ready to formulate ideas on how to best address the problem at hand. As with any tool, how it is applied can make all the difference. Brainstorming can lead to mixed results, however we suggest that leading a group through this distinct process will yield the best outcome.
Aaron Dworkin, Dean of the School of Music, Theatre & Dance at the University of Michigan, discusses the importance of thinking about oneself as a social entrepreneur rather than an arts administrator.
After years of incremental efforts to reduce energy use and be more sustainable, the Denver Zoo decided to take a more strategic approach. The result has been not only a system that will convert more than 90 percent of their waste into usable energy but also a culture of innovation among the staff.
An homage to instructional films of the late 1950s, this tongue-in-cheek short by the NAS team looks at the trials and tribulations of running a brainstorming meeting and outlines some useful techniques.