Brainstorming can be a powerful tool to help your team effectively generate ideas. In the Design Thinking process, it is used in the Ideation phase – after you have gathered information about the people you want to serve and are ready to formulate ideas on how to best address the problem at hand. As with any tool, how it is applied can make all the difference. Brainstorming can lead to mixed results, however we suggest that leading a group through this distinct process will yield the best outcome.
An homage to instructional films of the late 1950s, this tongue-in-cheek short by the NAS team looks at the trials and tribulations of running a brainstorming meeting and outlines some useful techniques.