How to generate and get traction for new ideas – experimentation, design thinking, constraints analysis

Empathy Map

This lesson, developed by NAS in partnership with Suzi Sosa, Co-Founder and CEO of Verb, will walk you through a process to help you understand the circumstances and needs of the client.

Design Thinking Isn’t a Miracle Cure, but Here’s How It Helps

With that helpful and perhaps needed disclaimer out of the way, writer/designer/consultant Helen Waters pens…

What is Design Thinking?

Suzi Sosa, Co-Founder and CEO of Verb, explains the concept of Design Thinking.

How do cultural institutions, particularly established ones, use Design Thinking?

Suzi Sosa, Co-Founder and CEO of Verb, talks about peeling away all the layers to get to the essence of your organization’s mission.

How the Magazine Industry Can Save Itself

This is an interesting piece from FastCompany about the challenges of content providers, which I think has important implications for arts organizations.

Design Thinking for Social Innovation | Stanford Social Innovation Review

An article on the use of design thinking for tackling systemic social problems.

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