How to generate and get traction for new ideas – experimentation, design thinking, constraints analysis
There are some very successful design researchers who routinely ask customers to write love notes or break up notes to their brands. This creative and fun approach can (often unwittingly) get powerful insight into the perceptions of customers.
Is your organization making its performances available outside your ‘regular’ venues? Do you think this will bring new audiences into your venue…or just let them see your work from afar?
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