Terence McFarland, LA Stage Alliance’s CEO, has united a broad community in the search for understanding of the region’s audiences through a project called Arts Census. He and his team have broadening their service to welcome all arts disciplines. They are living their mission “to empower artists and engage audiences.”
Nina Simon, Executive Director of the Santa Cruz Museum of Art & History, details how the organization’s financial crisis enabled them to take risks and explore a new model that would help them garner support and build relationships to turn around their finances and establish the museum as a community organization.
J. Mikel Ellcessor, general manager of WDET, Detroit, looks at how finding new audiences forces cultural institutions to rethink how they create their content — who is involved, what is the subject and tone.