As National Arts Strategies’ Director, Communications, Dallas
Shelby is responsible for our overall communications strategy and leads our video initiatives. With
a background that spans both commercial and nonprofit organizations,
Mr. Shelby has served as a journalist, public relations professional,
graphic designer, web site developer, online editor and direct marketing
strategist. In his most recent position as the direct marketing manager
for United Way of Central Maryland, he led the organization’s
electronic and print marketing initiatives. Mr. Shelby has spent the
past 12 years building his own online brand, a satirical magazine he
founded in college. He’s also active in the arts and culture sector
as an instructor and an independent filmmaker.
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The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.