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Arts & Culture Strategy
on Coursera »

Join colleagues around the world to develop your leadership skills and cultivate your knowledge of the field. Learn at your own pace, for free. Enroll today »

Creative Community Launchpad »

Bainbridge Island, WA | March 17-20, 2016
Fellows attend a three-day in-person feedback session where they present their project pitch to national funders and leaders in the field of creative placemaking and receive feedback.

Executive Program in Arts & Culture Strategy »

University of Pennsylvania
Philadelphia, PA | March 2-5, 2016

Students will meet their colleagues, learn about key concepts such as negotiation, decision-making and human-centered design and meet the NAS & Penn teaching teams.



Jim Rosenberg

Jim Rosenberg

Areas of interest

  • Customer-centered strategy
  • The process of innovation
  • Small and large group collaboration

Recent reading



Senior Advisor

Jim Rosenberg is working with us on new business initiatives in areas including online learning, custom education programs, and community engagement. Jim was a Vice President at NAS from 2005 to 2013 with responsibility for market strategy, customer engagement, new business development, and our Strategic Marketing, Digital Strategies and Leading Innovation seminars, among other responsibilities.

Jim is an independent consultant with extensive experience in both commercial and nonprofit organizations, including startup ventures, mission-driven nonprofits, and Fortune 500 corporations. Before joining National Arts Strategies, Jim founded Workbench Consulting, a business development consultancy focused on leading strategy innovation projects for mission-driven organizations; managed the marketing and product strategy functions for two early stage technology startups; worked in the consulting division of PriceWaterhouseCoopers and worked on business process design for DFS Group, one of the world's largest international retailers. He holds an M.B.A. from Stanford University Graduate School of Business, and a B.A. in Psychology from the University of Pennsylvania.

Jim has been a speaker and teacher at events for Theatre Communications Group, the League of American Orchestras, Arts Reach, and others, and published a guide on financial management practices in the arts for NAS.





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