Jim Rosenberg leads our customer engagement efforts, new business development initiatives, directs our Strategic Marketing, Digital Strategies and Leading Innovation seminars and consults for NAS on innovation, marketing and strategy. He also heads the development and management of our new initiatives in open innovation.
Jim has extensive experience in both commercial and nonprofit organizations, including startup ventures, mission-driven nonprofits, and Fortune 500 corporations. Before joining National Arts Strategies, Jim founded Workbench Consulting, a business development consultancy focused on leading strategy innovation projects for mission-driven organizations; managed the marketing and product strategy functions for two early stage technology startups; worked in the consulting division of PriceWaterhouseCoopers and worked on business process design for DFS Group, one of the world's largest international retailers. He holds an M.B.A. from Stanford University Graduate School of Business, and a B.A. in Psychology from the University of Pennsylvania.
Jim has been a speaker and teacher at events for Theatre Communications Group, the League of American Orchestras, Arts Reach, and others, and published a guide on financial management practices in the arts for NAS.
The complex issues involved in leading a cultural nonprofit today can challenge even the most skilled management team. Using our first-hand experience in the arts and working with faculty from leading business and graduate schools, we deliver executive-level programs that help you find new opportunities, manage your resources and lead your organization toward its mission.