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STRATEGIC MARKETING

Business of Arts and Culture

Washington, DC | April 12-13, 2012

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ARTS AND CULTURAL MANAGEMENT: FROM SERVICE DESIGN TO SUCCESS

New York, NY | April 24-26, 2012

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FINANCE

Business of Arts and Culture

Minneapolis | October 11-12, 2012

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STRATEGIC GOVERNANCE

Business of Arts and Culture

Miami | November 15-16, 2012

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Kash Rangan, Ph.D.

Harvard Business School

Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School and is the former head of the HBS Marketing Department. His most recent research on Channel Stewardship advances concepts and methods by which firms may transform their go-to-market strategy. Professor Rangan has published articles in numerous journals and is the author of four books. In addition to his interest in for-profit businesses, Professor Rangan is actively involved in studying the role of marketing in nonprofit organizations and, specifically, how it influences the adoption of social products and ideas. He served as a founding co-chair of the Social Enterprise Initiative at Harvard, and also founded and chaired the executive program Strategic Perspectives on Nonprofit Management from 1994 to 1998. His research on this topic has appeared in journals including Nonprofit Management and Leadership and Harvard Business Review. Professor Rangan has a Ph.D. in marketing from Northwestern University. Professor Rangan has engaged in a variety of executive education programs, consultancies, and advisory activities for numerous commercial and nonprofit enterprises.

Faculty for Strategic Marketing, 2006 - 2008

 

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