Online Seminar: Purpose Marketing

By     Jul 6, 2018
Founder, Workbench Services

Jim Rosenberg

Nonprofit Strategic Consultant

Purpose marketing is a way for individuals and organizations to look past the services and programs they offer and look at the purpose they are serving for their audiences. It offers a different way to segment the world that focuses not on who the audience is but what they need.

 

This free 60-minute online seminar, offered on-demand as part of the NAS Open Academy, will explore purpose marketing from the perspective of nonprofit arts and culture organizations.

 

The online seminar will help you:

  • Frame the value of your work in a new way
  • Understand how your work maps onto the “jobs” your customers need filled

 
Enroll Today

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