Empathy Map

By     Jul 30, 2012
Co-Founder and CEO, Verb, Inc.

Suzi Sosa

The most meaningful innovations come from deep and precise understanding of the circumstances and needs of the client. Used in the Inspiration stage of the Design Thinking process, the Empathy Map is a tool for compiling and analyzing information about the people you want to serve. This lesson, developed by NAS in partnership with Suzi Sosa, Co-Founder and CEO of Verb, will walk you through creating your own map with your team.

 

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