Putting the community in control of programming

By     May 1, 2012
Founder, Workbench Services

Jim Rosenberg

A startup company, Tugg, has an interesting take on allowing the community to "pull-through" programming for movie theaters. The service is still in beta testing so its reach and types of participants are limited for the moment, but it is interesting to imagine where it could go. What could a similar community-driven approach mean for your organization? How would you translate your organization's role in a community-led model where you are a facilitator rather than the central decision maker?

Tugg, The Social Movie Theater Startup, Uses Crowdsourcing To Choose Which Movies Play At Local Theater.

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