3 Ways To Predict What Consumers Want Before They Know It

By     Mar 13, 2012
NAS President & CEO

Gail Crider

Gail believes a strong sector comes from having a diversity of ideas, art forms, leaders, approaches and voices, and is interested in fostering organizational health, environmentally sound growth policies and universal access to education.

This brief article from Scott Anthony, of Innosight and the author of The Little Black Book Of Innovation: How It Works, How to Do It, looks at consumer needs and innovation opportunities.

Also mentioned in the article is The Innovator’s Solution by Clayton M. Christensen and Michael Raynor. Along with The Innovator's Dilemma by Christensen and Creative People Must Be Stopped by David A. Owens, these are wonderful books to have read and on your innovation reference shelf.

3 Ways To Predict What Consumers Want Before They Know It »

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