Strategic decisions: When can you trust your gut? – McKinsey Quarterly – Strategy – Strategic Thinking

By     Mar 29, 2010
Former Director at National Arts Strategies

Fielding Grasty

Nobel laureate Daniel Kahneman and psychologist Gary Klein debate the power and perils of intuition. An interesting analysis of the role of intuition in decision-making. We often hear people argue that in the end, they 'go with their gut.' Or by contrast, they're 'driven by data.' Is intuition more reliable under certain conditions?

Strategic decisions: When can you trust your gut? - McKinsey Quarterly - Strategy - Strategic Thinking.

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